Hurghada, Egypt – October 14, 2025 – ADD Properties – Hospitality, a proud member of Sami Saad Holding, celebrated the official launch of ADD Hotel School and the start of its first academic year in Hurghada. The school welcomed its first cohort of 25 students, marking a milestone in Egypt’s education and tourism sectors. Under the council of the Ministry of Education, ADD Hotel School introduces Egypt’s first three-year accredited Hospitality Baccalaureate, practiced and based on the successful Austrian apprenticeship model. Implemented in collaboration with Tourism School Salzburg in Austria and NASS Academy, the program combines academic excellence with hands-on training, preparing students to meet international standards in hospitality.
The opening ceremony was attended by representatives from the Ministry of Education of Egypt and NASS Academy, alongside Mr. Lars Geweyer, CEO of ADD Properties – Hospitality; Mr. Mounir Ichoudane, Corporate Director of HR; and members of ADD management team. The event featured a warm welcome party, inspiring speeches, and a shared vision to empower Egypt’s next generation of hospitality leaders.
“The launch of ADD Hotel School marks a milestone for Egypt’s tourism and education sectors,” said Mr. Lars Geweyer, CEO of ADD Hospitality. “By combining Austrian academic excellence with Egypt’s deep hospitality heritage, we are preparing students to lead confidently on the global stage. We extend our sincere thanks to the Ministry of Education of Egypt, Salzburg Tourism School, and NASS Academy for their continued efforts, cooperation, and valuable contribution to the success of this pioneering initiative.”
“This initiative reflects ADD’s strong belief in developing human capital as the true engine of sustainable growth,” added Mr. Mounir Ichoudane, Corporate Director of HR. “Through this program, we aim to build a generation of professionals who will elevate service standards and strengthen Egypt’s reputation as a world-class destination.”
The Hospitality Baccalaureate Program offers a three-year internationally accredited qualification that blends academic study with hands-on training at Steigenberger ALDAU Resort in Hurghada. The program includes on-campus accommodation, English-language instruction, monthly allowances, and guaranteed career placement upon graduation.
ADD Hospitality extended its gratitude to the Ministry of Education and NASS Academy for their collaboration and support in making this pioneering educational initiative possible.
The launch of ADD Hotel School represents a new benchmark in hospitality education, combining global standards with local expertise to create a transformative model for Egypt’s growing tourism industry.
About ADD Hotel School
ADD Hotel School is a pioneering educational institution operated by ADD Hospitality, offering a dual-learning (theoretical and practical) apprenticeship program. In partnership with the Ministry of Education, Tourism School Salzburg, and NASS Academy, the school provides students with a globally recognized qualification and direct pathways to employment and higher education. The program emphasizes experiential learning, academic excellence, and career readiness preparing Egypt’s youth to become future leaders in the global hospitality industry.
