Cairo, Egypt (June 18, 2025): Today, ADD Properties, a member of Sami Saad Holding (formerly known as ALDAU Development), announces a strategic investment plan exceeding $200 million, backed by international financial institutions in the hospitality and branded residence sectors. As part of the investment, ADD Properties collaborate with Hyatt, to grow more Hyatt brands across Egypt, with new hotel openings across the country. The signing of a memorandum of understanding (MOU) for ADD Properties’ ambitious strategic plan for Egypt took place on the 17th June 2025 at the Prime Minister’s office in the presence of H.E. Dr. Mostafa Madbouly, Prime Minister of Egypt, H.E. Mr. Sherif Fathy, Minister of Tourism & Antiquities, Bassel Sami Saad, Chairman of ADD Properties, and Javier Águila, Group President, Europe, Africa and Middle East and President, Inclusive Collection at Hyatt. With ADD Properties’ expertise in development, operations, and management in Egypt, and Hyatt’s global scale and powerful distribution platform, this collaboration aims to achieve the highest quality standards in Egypt’s tourism and real estate offerings.
As part of the “Growth for Egypt” program, the investment plan marks the most substantial commitment to Egypt’s hospitality and tourism sector into branded and serviced residences. Through targeted investments in key geographies, the strategic alliance aims to unlock Egypt’s tourism potential, support long-term economic development, and strengthen the country’s position within the global hospitality landscape.
Following the successful and strong reintroduction of the Hyatt brand to Egypt in 2021, with the opening of Hyatt Regency Cairo West, ADD Properties and Hyatt recently expanded their footprint with the launch of Egypt’s first art-inspired hotel, Hyatt Centric Cairo West. This modern hotel is located in the upcoming area known as Cairo West – a visionary mixed-use destination on the Giza Plateau, strategically located near the Giza Pyramids and the Grand Egyptian Museum (GEM). In addition to the Hyatt branded hotels, Cairo West will also feature premium office spaces, curated retail experiences, and high-end branded residences. Designed to become the touristic capital of Egypt, Cairo West will seamlessly integrate hospitality, lifestyle, and culture within one of the country’s most iconic and historically significant locations.
With its official opening celebrated on 17th June 2025, the debut of Hyatt Centric Cairo West marks a pivotal moment in the evolution of Egyptian modern hospitality. As the country’s first art-focused hotel, it is designed to showcase and celebrate contemporary Egyptian art and culture, curated by ADD Art, a subsidiary of ADD Properties in collaboration with 11 local artists. The hotel aims to deliver an immersive guest experience tailored to modern travelers seeking authenticity, creativity, and meaningful connection. The ceremony was attended by H.E. Mr. Sherif Fathy, Minister of Tourism & Antiquities, alongside Javier Águila, Marc Jacheet, and Felicity Black-Roberts, as well as celebrities, influencers, and members of the media and press
During the grand opening event of Hyatt Centric Cairo West, ADD Properties and Hyatt announced they have entered into a license agreement to introduce the first-ever Hyatt Centric branded residences in the Middle East and Africa region. Located within the dynamic Cairo West destination close by the recently opened Hyatt Centric branded hotel, the residences offer direct access to key cultural, commercial, and lifestyle destinations within a visionary 15-minute neighborhood and panoramic views of the Great Pyramids. Blending eclectic architecture with bold artistic expression, each residence offered from 1BR and up to 4BR and special premium units 7BR layouts have been meticulously designed to reflect the vibrant
energy of Cairo’s west side. Residents will also enjoy exclusive amenities, including a rooftop BBQ area, yoga corner, cinema room, and concierge services, bringing together community, convenience, and creativity under one roof.
About ADD Properties
Founded in 2007, ADD Properties (formerly known as ALDAU Development) is a diversified multi-sector conglomerate and a proud subsidiary of Sami Saad Holding, one of Egypt’s most respected and long-standing business groups. Headquartered in Cairo with active operations in Egypt and the United Kingdom, ADD Properties has built a dynamic portfolio spanning real estate development, hospitality and property management, residential communities, F&B concepts, and cultural initiatives. With a clear vision to create lifestyle-driven destinations that enrich everyday living, ADD Properties is redefining integrated development across borders. Grounded in a strong Egyptian heritage and guided by a global outlook, the company remains committed to delivering sustainable value, innovation, and excellence across all its ventures. ADD Properties partners with world-renowned hotel brands to deliver exceptional guest experiences. These include Hyatt Hotels Corporation, H World International and IHG Hotels & Resorts.
