Lars Geweyer is an accomplished and performance-driven Chief Executive Officer with a remarkable career spanning over 30 years in the international hospitality industry. With extensive experience across four continents and seven countries, Lars has demonstrated exceptional management skills in various roles, including project management, pre-openings, and hotel operations as a CEO, Area General Manager, and General Manager. His expertise encompasses both rooms and F&B, as well as hotel head office performance, particularly in the realm of hotel development.

As a results-oriented and decisive leader, Lars has a proven track record of success in identifying new markets and strategically positioning hotels for optimal performance. He thrives in dynamic and demanding environments, maintaining a pragmatic and focused approach to achieving objectives. Lars’s motivation stems from a positive mindset and a consistent history of driving sales and effectively managing projects from inception to completion.

Lars is highly skilled in developing and accomplishing both short-term goals and long-term objectives that contribute to the growth and success of the company. His ability to spearhead the vision, strategy, and execution of global business operations is a testament to his strategic acumen and leadership capabilities.

In addition to his strategic prowess, Lars excels at navigating complex challenges and adapting to evolving landscapes within the hospitality industry. His innovative mindset and forward-thinking approach enable him to stay ahead of the competition and drive continuous improvement.